Inspired by the classic British seaside postcard cartoon style, the creative team at The Icebox recreated this classic ‘cut out’ photo board for a recent industry event. This new ice sculpture design was created for the Confex 30th Birthday Party, held at Tobacco Dock and supported by ISES UK. Our creative team wanted to design an interactive ice sculpture feature as a fun photo opportu
The Icebox was commissioned by KTS Events to design, create and install a range of high-impact ice sculptures for their client, Audi. The brief was to incorporate a branding presence to the event, provide unique entertainment, and offer the guests a memorable experience. The team at KTS Events decided they also wanted a feature that was totally original; an experience completely unexpected to
I know a lot of people who really dislike the idea and concept of networking. For a lot of people it’s not just the social interaction that is uncomfortable, it’s also the perception that it’s a ‘hard sell’ exchange of details and to grab as many business cards as you can. I’ve been to networking in New York, within the events industry and it initially feels like a ‘hard sell’, how
I recently visited our ice sculpture operation in Dubai to attend the Middle East Event Awards. I accept, that it may sound glamorous to hot foot out from London to Dubai. The reality is it was a real ‘flying visit’, on the ground for 2 nights, 2 days of exhibition and meetings, with an overnight flight back to the UK. I’m quite bemused how people react when you say you are going away or
Visitors to London’s Madame Tussauds were treated to a life size replica of Twilight character Bella Swan last month. The ice sculpture marked the DVD release of of the latest Twilight film, , Breaking Dawn – Part 1, in which Bella is frozen in time by becoming immortal. With less than a week’s notice, The Icebox team designed, created and installed two scale models, one for each day of
It’s normally at one of the more glamorous ice sculpture installations where you catch a glimpse of a celebrity or other VIP, but living and working in London you just never know who you’re going to run into…. I love what I do, and have the pleasure meeting amazing people from a wide range of ‘walks of life’. It’s not just me that gets the pleasure of dropping in to see Salvatore Ca
Exciting times at The Ice Box as we launch our new website www.vodkaluge.co.uk, offering Vodka Luges for parties, weddings & celebrations for only £149, delivered to your door. This product offers a fun, and great value vodka luges aimed at the private market, bars and nightclubs all over the UK and Ireland. Launched in August 2011, www.vodkaluge.co.uk has made Vodka Luges affordable, simp
In the fast moving world of events, and using ice as a brand and marketing communications tool, I’m positively thrilled to share some recent experiences that we enjoyed. With literally thousands of visitors to an exhibition seeing and remembering our creations, we're proud to say the ice features made our clients already beautiful display installation, stand out even more.
I’m often asked, how on earth did you get into ice sculptures? You can picture the scene. I’m at a friends wedding a few weekends ago, in the beautiful county of Somerset on one of the rare sunny days, in a stunning stately home. The guests mix and mingle, and in that quintessentially ‘English wedding’ way, ask each other twenty questions, as happens when we meet someone that we don’t kn
The Ice Box were commissioned by shoe brand FitFlop, to create a centerpiece for their VIP area at the Shooting Stars Benefit closing ball. Held at the Royal Courts of Justice in August 2011, the impressive 3m wide ice sculpture displayed FitFlop’s latest range, and provided an impactful branding presence at the high profile charity event.