Visitors to London’s Madame Tussauds were treated to a life size replica of Twilight character Bella Swan last month. The ice sculpture marked the DVD release of of the latest Twilight film, , Breaking Dawn – Part 1, in which Bella is frozen in time by becoming immortal. With less than a week’s notice, The Icebox team designed, created and installed two scale models, one for each day of
It’s great to be asked to be part of, and to support, the Cinderella Ball fundraising event for the Muir Maxwell Trust. The brief was to create a traditional Fairytale Cinderella Ice Castle, on a scale that would impress the guests and add to the beautiful setting and winter theme in The Savoy Ballroom for the client’s event on Saturday 10th December.
I’m really proud of our team, the effort and work that we put in to make the London Ice Sculpting Festival a huge success. This is the 4th year that the Festival has taken place and the 3rd year at the stunning location at Canary Wharf, this year in the modern urban, stylish setting of Montgomery Square. This year, adding a Snow Pit, sponsored by the Snow Centre, Hemel Hempstead and having 8
It sounds strange, I know. Nevertheless, importing ice to Switzerland from the UK, for the Mayor of London’s office at the annual and exclusive World Economic Forum (WEF to those in the know!) was a privilege and exciting, even if a little challenging. Especially as the location where we were displaying the large carefully honed ice sculpture was on the main street, in the snow covered alpine
In the complex world of advertising, those beautifully photographed and created billboards, images in magazines and online never cease to impress us all. Every now and again, we’ll see an image and it will not only ‘stay with us’ but from the advertisers point of view, will subliminally or directly engage various thoughts – happy, sad, deep or emotional that will take the brand message int
Thirty members of the press braved the cold yesterday, to attend the Mars launch of their new ice cream packaging, at the Below Zero Ice Bar in Heddon Street. Commissioned by Freud Communications, The Icebox created a stunning 1m wide replica of the Mars logo in ice. Five smaller ice cubes were displayed around the venue’s Reindeer Room, with each of their most popular ice cream products sus
