The return of Farnborough International Airshow, every two years thankfully brings with it some corporate aerospace companies that know how to create an event, on a level that will guarantee to impress their high profile guests. We worked at several events held at five star hotels during the FIA week and Icebox were also the official ice suppliers of ice cubes, crushed ice and other ice products on site to the 40 different global top caterers and hospitality companies.
The stand out moment for us, was when we were briefed to create four branded Ice Bars by the end clients communications agency Bell Pottinger. We were also asked to create a replica of an aircraft on a level of detail not usually required in the medium of ice. It was an ice sculpture to satisfy the very exacting end client, and aerospace industry leaders. This had to be planned and executed to perfection.
This was a fantastic challenge, not least because the stunning central London venue – The London Film Museum had some challenging access limitations. In any situation, the logistics of installing 5 tonnes of ice, within two hours and removing the same post event in 50 minutes is no mean feat! This is in addition to drainage, plinths, lighting and production …. I suggest that there is only one specialist ice sculpture company in the world (biased, maybe!) who have the experience and know-how to achieve this, whilst still exceeding client expectations. Proud to say The Icebox team did the job, and some.
The result was four stunning Ice Bars, each branded with the intricate SAAB technologies logo, featuring the drinks menu suspended in ice & ice bottle holders as a finishing touch. The bars were installed within 4 of the 8 alcoves in the stunning rotunda room, with ice logos and ‘chill out’ seating areas in the alternating spaces. The ice sculpture of the SAAB Gripen aircraft positioned well and truly stole the show, receiving many positive comments and ‘tweets’ throughout the night.
A great team effort by a crew of 12 and all the experienced leaders in the company, made this happen and our clients, and other suppliers were full of praise and thanks for making the seemingly impossible, happen seamlessly. Good job, extremely happy and delighted clients – well done team!