I recently visited our ice sculpture operation in Dubai to attend the Middle East Event Awards. I accept, that it may sound glamorous to hot foot out from London to Dubai. The reality is it was a real ‘flying visit’, on the ground for 2 nights, 2 days of exhibition and meetings, with an overnight flight back to the UK.
I’m quite bemused how people react when you say you are going away or going to Dubai on business. My teenage kids all think it’s a holiday for two days, and eagerly await my return expecting a sun tan and the dutiful Duty Free goodies. Several clients responded with ‘Wow how fantastic’, ‘how glamorous!’, others are just curious how we create amazing things in ice in Dubai.
‘How do you do that in the desert? How do you do that in that heat? How do you get the ice there? Does the ice melt away more quickly?’
The quick answer is that most events in the Emirates are inside fantastic venues like the Dubai World Trade Centre, Atlantis Hotel, or similar very high end hotels. Fully air conditioned, with sophisticated load in areas, and very little risk of our ice sculptures being in contact with the ambient external temperature.
Other than this, our freezer vehicles, downtown freezer studio at the Dubai Ice Plant (our partners) are very similar to our ice sculpture operation here in the UK. An experienced team of ice artists and crew are now creating, handling and installing ice at several major events every week for leading global brands throughout Dubai and other Emirates.
Anyway… ice in the desert? Yes, it’s possible! The Icebox team are looking forward to the next trip out there to the very surreal world that is Dubai.