It sounds strange, I know. Nevertheless, importing ice to Switzerland from the UK, for the Mayor of London’s office at the annual and exclusive World Economic Forum (WEF to those in the know!) was a privilege and exciting, even if a little challenging.
Especially as the location where we were displaying the large carefully honed ice sculpture was on the main street, in the snow covered alpine town of Davos at 1750m. The large London City Skyline, with Olympic rings under the Ice Tower Bridge, took pride of place in this beautiful setting with the Swiss mountains as a backdrop.
The installation was positioned outside the exclusive Schneider’s Café & Restaurant, visited by almost every one of the dignitaries, politicos, journalistas, celebrities and locals, seeking ‘the in-crowd’, excellent food, the ultimate Swiss chocolate and pastries during the WEF. The Great British Tea party was also held there, attended by David Cameron which was organised by the British Government and Boris Johnson’s team.
Actually, it’s not the first time we’ve taken ice sculptures or ice features to the Alps. We have installed ice bars, ice ‘gaming’ figures and ice logos to Livignio, for X Box, Chamonix for Concerto Group and even to Davos several times for J.P. Morgan in previous years, we’re almost regulars……
Taking ice sculptures to Switzerland may sound crazy, however it did the trick for Boris Johnson and his team, resulting in massive international and UK press attention. The ice sculpture was revealed and presented by Boris and Seb Coe, in minus conditions amongst the snow covered roads and mountains. We were thrilled when Boris kindly gave us a ‘plug’ and referred to the ice being made with pure London water, Chateau Thames!
Whilst in Davos, I also bumped into numerous friends, all very surreal, Jagger, Cole and Garth from Starlight Design who were working at the smart Belvedere Hotel, although we were all working too hard to catch up!
Amongst the streams of limo’s and lines of heavy security, it felt quite special to be part of this ‘powerful’ event. Definitely not just another day in the world of ice!
Until we hit the Swiss Alps again, Auf Wiedersehen, from Davos!