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| Red Bull P.O.S. |
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Client: Red Bull
Event: Rail storm
Location: Trafalgar Hotel & Heaven Nighclub, London
Sculpture: Ice Fridges and point of sale display ice features
Red Bull P.O.S.
Together, the client and The Ice Box designed a new ice fridge to feature, display and represent the cool Red Bull brand. The key objective was to ensure the fridge was practical, convey the branding message and be used as a service point.
The result:
The client is now a repeat client - using the ice vases, fridges and ice displays in all major VIP / sponsored events.
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