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| VW Polo Advert |
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Client: Volkswagen/DDB London
Event: Photo Shoot - Advertising Campaign
Location: Outside Saatchi Gallery - London
Sculpture: Life size ice replica of Volkswagen Polo
VW Polo Advert
We have worked on hundreds of projects for major brands throughout the UK and Europe, mainly for live communications and events. However, the Polo Twist is the largest project for a specific shoot and single piece of advertising. With less than 10 days notice, The Ice Box received final confirmation from the client.
Therefore the challenges included:
. Tight deadline with substantial carving hours required
. Weather conditions
. Logistical constraints in location
. Local permissions
The result:
The Coverage saved the client close to £300,000 in equivalent advertising spend.
Before the print advertising campaign had broken, well over 11 million people had seen the car, and knew about the air conditioning on the VW - this was generated by The Ice Box's PR alone. Pleased with the final result, the client used the print advertising in car magazines & billboards across the country and extended the campaign.
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