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| Guinness Ice Pub |
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Client: Guinness Extra Cold/Lexis PR
Event: Major press and publicity activity
Location: Broadgate Circle, London
Sculpture: A full size 9 sq. m 'Pub' with bar counter, pool table, stools, dog, dart board, clock, pictures
Guinness Ice Pub
The project took 6 weeks to construct in our freezer warehouses and consisted of 25 tons of carving ice. Construction took place between 3 a.m. and 10.30 a.m., our crew including 4 sculptors totaled 18. The Ice Box handled all of the production, lighting, power, drainage and marquee requirements. The whole display, which was visited by hundreds of visitors was dismantled at 7.00 p.m. the same day.
The result:
The ice structure was visited by literally hundreds of people, and the press coverage was absolutely phenomenal, with all the major TV , radio stations and newspapers covering the event.
Both the agency and the end client, the PR manager of Guinness, were delighted with the results.
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