|
| Microsoft Vista Launch |
|
Client: SMP/Microsoft
Event: Product Launch/PR Stunt
Location: Covent Garden, London
Sculpture: 6m Wide x 1.7m tall 'WOW' structure
Microsoft Vista Launch
Locked inside a 6m wide x 1.7m tall, 3.5 tonne 'WOW' ice structure was a brand new Lamborghini laptop, secured with a combination lock. The Covent Garden crowds gathered, and at midday people queued in true British style to have a go at 'cracking the code'. At 1.30pm sirens blazed & lights flashed as the winning 3-digit combination was entered. Crowds cheered & the celebrations were filmed & later replayed at the worldwide launch in the States.
This was one of the first public exhibits for the Vista launch - which was used to raise awareness of the new software system. The unique promotion was also used to create a buzz and let the public have a bit of free fun - which the Ice certainly provided!
SMP, the company that approached Ice Box on Microsoft's behalf stated: 'Ice Box have gone beyond the call of duty for this promotion and the standard of the finished sculpture, project management and service has been outstanding - especially the speed at which they responded to the brief, which was a bit tight!! Microsoft was also extremely impressed and the whole day was a great success.'
|
|
|
