| Press > Chilled: The frozen food in a wall of ice that's become a work of art! |
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As temperatures in the capital struggled to raise much above freezing, it was the perfect time for the British Frozen Food Federation (BFFF) to launch its initiative to encourage more use of frozen food.
Built in the early hours of the morning, commuters and tourists alike stopped in their tracks to marvel a this 17ft x 8ft creation containing everything from chilli's & asparagus to whole fish & pineapples.
The promotion coincided with the launch of the website www.thenewiceage.com to raise awareness to the heath & financial benefits of frozen food.
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