| International Project > VVIP Bar Sponsored by AMEX... |
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Client: Momentum UK/American Express
Event: MTV European Music Awards
Location: Barcelona, Spain
Sculpture: VVIP Bar Sponsored by AMEX...
MTV Music Awards
The VVIP Bar area within the Olympic Stadium, handling 1000 of the 5000 guests attending the MTV European Awards 2002, was created as a ‘chill out zone'
As American Express was one of the four main sponsors of the event – our client's challenge was to ensure Amex got the maximum exposure possible.
A crew of three met the freight company at the stadium to unload the pieces. Waiting until the last minute possible the ice creations were built in 45 minutes, ensuring the bar and accompanying pieces were still looking at their prime when the last few partygoers left at 06:00am.
The result:
The ‘focal point' of the evening!
“The ice bar was magnificent and provided a truly dramatic focal point for the event – our clients were absolutely delighted. You and your team at The Ice Box showed consistently high levels of workmanship and professionalism throughout the job. The construction of the ice bar and the snowfilled logos was immaculate and created a unique platform for American Express at the event.?
Craig Ruff, Momentum
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