| International Project > Wyborowa Secret Garden |
|
|
Client: Wyborowa
Event: Pernod Ricard Strategic Conference
Location: Ile Des Embiez, France
Sculpture: Wyborowa Secret Garden
Wyborowa Vodka Secret Garden
Competing against sister brands, the client's objective was to raise the status. profile and awareness of the 5th best selling vodka in the world at the Pernod Ricard strategic conference.
Working with a limited budget and a lead time of only 7 days, The Ice Box created the exclusive ultimate chill out area with ice features designed to last the duration of the conference (3 days).
The result:
The secret garden Wyborowa ice area became THE venue and focal point for all the guests until 6am every morning. A fantastic achievement given that many of Pernod Ricard group brands had featured bar areas as well. This gave the brand fantastic internal brand recognition which was the primary objective of the project. Senior executives from around the world including Chile, Argentina, Japan and America approached the Wyborowa client after the event – eager to repeat the creative ice concept in their respective markets.
|
|
|
|
