Client: Facts + Fiction/ING Diba, Germany

Event: Brand Profile – Awareness Building Campaign

Location: Frankfurt, Germany & Oberhausen, Germany

Sculpture: Ice House ‘Galleries'

Ice House in Germany
Turning an original and previously untried idea into reality, we worked with our client to create a series of full size contemporary houses in ice. These had to achieve an element of interactivity with existing and new ‘corporate' clients and also an element of press covereage in Germany relating to clients current products and offers.

The ice houses were the largest project undertaken in Europe, in non Arctic conditions. Each of the houses were open to the public for a six day period in city centre locations, attracting over 20,000 visitors in each location.

The logistics and planning of structures of this scale is unique to The Ice Box and demonstrates the experience and professionalism of the company.

The result:
International and local press AND an overwhelmed client!

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