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Title: Creative exhibition display at Decorex International Interior Design Fair
Client: Andrew Martin
Category: international
Location: The Royal Hospital Chelsea, London
Description:

The Creative Brief: To create a modern, minimalist, stylish and impressive display of ice to attract interest and engage passing visitors, that would last the whole day. The original design needed to compliment the furnishings and fabrics on display and integrate the brand icon of the Elephant and the ‘Andrew Martin’ title font.
Innovative Solution: We created beautiful 600kg ice features, installed each day and designed to last in good condition. They were repeated on each of the 3 days, at one of the world’s leading interior design shows in London, Decorex. They consisted of a 1m by 1m carefully constructed hollow ‘ice cube’ with a hand carved elephant suspended inside. Andrew Martin logos were snowfilled into the exterior of the ice, finishing it off with subtle branding. The client had the vision to know, that on this scale, the impact to thousands of visitors, over other brands, would be significant. We also had the privilege of placing a real human skull, over 500 years old, into blocks of ice, making it an Ice Age man………
Dynamic Result: Our clients were delighted and again were the most innovative and dynamic exhibitors at such a prestigious design show, attended by over 11,000 visitors. The impact and draw of the ice features, as always really setting the Andrew Martin stand apart. The CEO – Martin Waller wrote ‘Thank you to you and your team for yet another fantastic installation in ice. We received rapturous comments and interest….. Your team were as always excellent, efficient and friendly.’

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