Case Studies - International
South Korea – Hyundaicard
Solid Ice Cubes (3)

These specialist cubes are now being added, 1 cube at a time, to high end spirits for the wealthy and elite of the city of Seoul, providing you have a Hyundaicard of course!

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France – Pernod Ricard
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For 3 consecutive days, the secret garden Wyborowa ice area became THE ‘must be seen at’ venue and focal point for all the guests until 6am every morning. A fantastic achievement given that many of Pernod Ricard group brands had featured bar areas as well. This gave the brand fantastic internal brand recognition which was the primary objective of the project.

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Italy – Mundipharma
MundiPharma Exhibition Stand - Rome

Effective use of ice as a powerful communications device in an unusual setting. The installation was very successful in engaging visitors and delegates and allowing the exhibition team to attract interested parties, doctors, specialists and consultants to engage in conversation and also to highlight the product and brand for Mundipharma. It was deemed a huge success and return on investment by Red

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Portugal – Nestea
Nestea Ice Cube

The scale, regional series of events and original approach to communicating the brand messages with the audiences in Portugal, were a huge success. Nestle and Momentum were delighted with the faultless execution by the Icebox team, and the quality and impact of every installation.

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India – Freeze Lounge
Freeze Lounge Ice Bar Interior

Opening VIP event was attended by 500 of the ‘who’s who’ of the Delhi society. Visitors included Bollywood Stars, Famous Singers, Sports and TV personalities. The guests enjoyed a totally unique experience, due to the style, size and finish of Freeze Lounge. The successful installation and opening event managed to attract massive press coverage, featuring in the society and news sections in

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Germany – Facts + Fiction
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Each of the houses were open to the public for a six day period in city centre locations, attracting over 20,000 visitors in each location, resulting in extensive international and local press coverage AND an overwhelmed client!

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Switzerland – WEF
davos_0000_CASE STUDY 5 - Image 4

The installation was stunning, with a back drop of mountains and blue sky, in the hub of the WEF political activity. The press photo call was attended by over 50 of the world’s top international TV and news reporters and the ice sculpture was a constant source of attention throughout the day. The mayor was interviewed several times during the course of the day with the sculpture as the backgr

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