Case Studies - Ice Campaigns
Ford / Imagination
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The Ford stand received more press coverage than any other launch that day at the Motor Show. Our client’s at Imagination could not have been happier. Again our expertise and the power of ice delivered and exceeded all expectations.

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St Pancras International
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The Icebox exceeded client expectations, both in the high standard of the work, creativity and enhancing an already spectacular venue. Providing flawless execution, a dedicated project manager, and with crew onsite 24 hours. Feedback from retailers and St Pancras International confirmed an uplift in retail sales and numbers of retained visitors, a key objective of the campaign.

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Volkswagen / DDB London
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The installation exceeded all of our client’s expectations, not only in satisfying the creative team and the photographer’s requirements, but also in attracting massive global press interest. The power of ice, delivered exceptionally by the Icebox again.

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Guinness Extra Cold
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The ice structure was visited by literally hundreds of people, and the press coverage was absolutely phenomenal. The Guinness Ice Pub received international news coverage on CNN and Sky News channels and coverage on all the major UK TV networks, radio stations and national newspapers covering the event. Lexis PR and Guinness/Diageo were delighted with the exceptional coverage and volume of sampli

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Germany – Facts + Fiction
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Each of the houses were open to the public for a six day period in city centre locations, attracting over 20,000 visitors in each location, resulting in extensive international and local press coverage AND an overwhelmed client!

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British Airways / BBH
Palm Tree Ice Sculpture

The print and poster site ad campaign was very high profile throughout the UK, with BBH featuring the BA Winter Sale campaign as one of their great successes in 2012 so far. We were pleased to keep seeing the images in every location that we were working in throughout the UK.

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