Yachts of Seabourn
Client: Yachts of Seabourn
Project: Launch of Seabourn Sojourn Yacht
Location: The Seabourn Sojourn Yacht, anchored on the River Thames
Timeline: September 2010
The Creative Brief: To celebrate the launch of their newest luxury cruise ship, the Yachts of Seabourn planned a high profile B event, to take place on the Thames river. The client wanted impact at black-tie event, and to deliver something totally unexpected. Working with the florists, The Icebox designed Ice Vases to be positioned on the ends of a 3 metre Ice Champange Bar, with the Seabourn emblem engraved on the front. Ice Cocktail Dispnsers and bespoke Ice Caviar Displays were designed to be positioned around the central swimming pool area. The Icebox has worked in unusual events, including boats and cruise ships in the past, however the logistical constraints on this occasion were more unusual. The 32000-ton, 450 guest vessel, was too large to dock anywhere along the Thames. Therefore it was not possible to load the Ice Bar onto the deck on the day of the event.
Innovative Solution: With just 7 days lead time, the Icebox agreed designs and created the ice features, meeting the Seabourn Sojourn as it docked at the port in Dover. The ice sculptures were then carefully loaded into large freezers within the kitchen of luxury ship. When it arrived in London the following afternoon, on one of the hottest days of the year, the Icebox team was ferried to the ship to install the ice features on the top deck.
Dynamic Result: "The ice bar you delivered had a huge impact and was a great success. The day after the events, pictures from our deck set up were found in worldwide Travel magazines and TV channels, including the BBC. Who would have counted that it would be one of the hottest days of the year?! Thank you for your flexibility, your team has been amazing. It was great working with you. Please keep me posted on new ideas and hopefully we can work together again in the near future."
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